Cleveland Metroparks and Cleveland Clinic launch 'Explore Your Park' wellness campaign
Apr 12, 2018 10:13AM
Taking a hike at Sulpher Springs in the South Chagrin Reservation is just one of the many great ways to get out, enjoy nature and stay fit.
Cleveland Metroparks, together with Cleveland Clinic and Cleveland Clinic Children's, kicks off 'Explore Your Park.' The initiative is designed to help improve the health of the community by connecting residents with the vast array of free, local programs, activities and experiences offered by Cleveland Metroparks.
"With more than 300 miles of hiking, biking and bridle trails across 18 reservations, it's never been easier to get outside and get active," said Brian M. Zimmerman, Cleveland Metroparks CEO. "The 'Explore Your Park' initiative will drive awareness to our thousands of free recreation and education programs."
'Explore Your Park' is a new, holistic approach to wellness. Customized, location-specific information will be available at 12 Cleveland Metroparks locations, connecting the community with free activities and programming to drive a healthy lifestyle.
"We're proud to be able to work with such great partners to contribute to the health and wellness of the community," said Joshua S. Miller, D.O., vice president of Cleveland Clinic's Regional Hospitals and Family Health Centers. "This initiative creates new opportunities in more than 23,000 acres of the Metroparks and encourages our community to improve their health by exploring and being active in the parks."
"The wellness initiative coincides with the unveiling of Cleveland Metroparks new brand campaign, 'Time to Explore,'" said Kelly Manderfield, Cleveland Metroparks chief marketing officer. "The campaign is designed to spark curiosity, exploration and discovery, inspiring guests to experience the park district in new ways."
The initiative also includes the launch of clevelandmetroparks.com/GetActiveCLE. The new webpage will feature wellness tips and videos featuring Cleveland Clinic experts and encourage the community to get out in the parks and share their experience using the hashtag #GetActiveCLE. Cleveland Metroparks looks forward to further engaging the community in their exploration of the Park District through an 'Explore Your Park' Facebook LIVE series.
For more information on 'Explore Your Park' with Cleveland Clinic and Cleveland Clinic Children's and 'Time to Explore,' visit clevelandmetroparks.com.