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Today's Family Magazine

Girl Scouts and Kristen Bell announce new event

Kristen Bell, actor and Girl Scout alum.

Girl Scouts of the USA (GSUSA) announced purple would be the new official color of the Girl Scout Movement as part of an April Fools’ Day joke.  While the organization is in fact staying true to the iconic green color, GSUSA is thrilled to announce “Paint Your World Purple,” an upcoming collaborative event with actor, producer, parent, children’s book author, and Girl Scout alum, Kristen Bell, and her publisher, Random House Children’s Books. Kristen Bell revealed in a video that Girl Scouts are invited to join in on the fun by participating in a virtual event with her on Thursday, May 19 to celebrate what it means to be a “purple person” and a Girl Scout.

Paint Your World Purple—featuring Bell (The Good Place, Veronica Mars, Frozen) along with her popular children’s book, “The World Needs More Purple People”—is for all girls who have ever wondered how tall the world’s tallest rainbow is, laughed until their sides hurt, or helped a friend speak up for themselves.  This virtual event is a special opportunity to learn even more about the importance of being inquisitive, having a great work ethic, being your true self, and developing connections with others.  Bell will take brand new and returning Girl Scouts alike on an adventure through the five steps to becoming a “purple person,” chat about what it means to be a Girl Scout, and engage in fun activities to show the importance of being both.

“Purple people are curious about the world around them, aren’t afraid to ask great questions, and aspire to use their voices for good…just like a Girl Scout!” said Bell.  “I hope to share my passion for being a Purple Person with Girl Scouts everywhere.”

“While so very funny, Kristen Bell is also a serious champion for girls and women,” said Jenn Hollern, deputy chief membership officer, GSUSA.  “We are thrilled this Girl Scout alum will be showcasing themes from The World Needs More Purple People that our Girl Scouts already champion—themes that tie back to our mission of building girls of courage, confidence, and character.  The Paint Your World Purple event will delight, challenge, and urge participants to leave the world just a little bit better than they found it.”

Any girl can sign up to become a Girl Scout or renew her membership for the 2022–2023 year and attend this exclusive event at no additional cost.  The event will shine a light on all the exciting possibilities available to girls, as members will have fun summer programming, like the Girl Scout Tree Promise, to engage in after they join or renew.   Members must register by May 13 to attend Paint Your World Purple, which streams on Thursday, May 19, 2022 at 6:30 pm ET.

Learn more about Paint Your World Purple and how to join Girl Scouts by visiting